LibraryPlum Borough School District Career ExplorationDevelop an Improved Volunteer Recruitment and Programming Strategy for the Sony Open in Hawaii

Plum Borough School District Career Exploration

To View Full Case Details.

Register Now
Already Have an account? Log In

Develop an Improved Volunteer Recruitment and Programming Strategy for the Sony Open in Hawaii

Last Updated: 04/01/2026

Case Organization

PGA Tour's Sony Open in Hawaii

https://www.sonyopeninhawaii.com/

Case Contributors

Case Disciplines

Corporate Social Responsibility Economic Development, Work and Occupations Growth Strategy Operations Talent Management

Skills & Expertise

Change Management Community Engagement Strategy Cost Optimization & Budget Planning Data-Driven Decision Making Diversity Equity & Inclusion (DEI) Strategy Event Operations & Management Incentive Design & Behavioral Strategy Marketing Strategy Nonprofit & CSR Strategy Partnership Development Program Evaluation & KPI Development Social Media & Promotional Campaigns Stakeholder Engagement Survey & Feedback Analysis Talent Acquisition & Retention User Experience (Volunteer Journey Design) Volunteer Program Management Volunteer Recruitment Strategy

Featured Videos

Background & Objective

The challenge or opportunity you are trying to address for the organization.

141 Hawaii is contracted by Friends of Hawaii Charities as a full-service partner to help organize, manage, and produce the Sony Open in Hawaii PGA TOUR Event.
Learning Objectives

This is what students will learn as they complete the case.

This case focuses on designing an effective volunteer recruitment and programming strategy within a live event and nonprofit context. Students will develop skills in talent acquisition, community engagement, and program design while connecting marketing, operations, and stakeholder management to measurable participation outcomes. 
  •  Analyze current volunteer recruitment strategies to identify gaps in engagement, diversity, and retention 
  •  Evaluate volunteer demographics, motivations, and feedback to inform targeted recruitment approaches 
  •  Research and benchmark best practices from sports, entertainment, and nonprofit volunteer programs 
  •  Develop inclusive recruitment strategies that attract diverse and high-quality volunteer pools 
  •  Design incentive structures and value propositions that increase volunteer sign-ups and retention 
  •  Create marketing and promotional strategies tailored to local communities and event audiences 
  •  Propose programming improvements that enhance volunteer experience and long-term engagement 
  •  Define key performance indicators (KPIs) to measure recruitment effectiveness, retention, diversity, and cost efficiency
Key Action Items

These are activities and action items you might want to complete in order to achieve the expected outcomes.

Milestones
Milestone #1
Guiding Questions
Deliverable
Suggested Outcome(s)
Milestone #2
Guiding Questions
Deliverable
Suggested Outcome(s)
Milestone #3
Guiding Questions
Deliverable
Suggested Outcome(s)
Milestone #4
Guiding Questions
Deliverable
Suggested Outcome(s)

Explore the CapSource Case Library

Explore Case Library

The CapSource Case Library helps students explore real-world challenges faced by leading organizations across industries. Each case introduces a practical business or social impact problem and invites students to think critically about potential solutions.

Students can use cases to:

Discover potential career paths and industries
Learn how organizations approach strategy, operations, and innovation
Practice solving real-world challenges
Build a portfolio of real work product that showcase impact

Educators can register and browse the library for free. Upgrade for classroom use to bring experiential learning into your courses through case discussions, assignments, and competitions. The library is constantly growing and used by schools everywhere.

What you get when you upgrade:

Case notes and discussion/facilitation guides
In class presentation slides and teaching support materials
Visibility of student submissions and industry feedback
Evaluation tools and outcomes reporting

Unlock the Full Case

Create a free account to browse case materials, submit custom cases/case responses, and explore ways you can leverage this material to improve classroom engagement and enhance learning outcomes.

Register to View Full Case Details

Register Now

Already have an account? Log In

Educator or organization? Book A Demo